The year of 1997 was a test of Intellectual property rights in India and its ability to save celebrities from a breach of their personality rights. Sourav Ganguly v. Tata Tea ltd is a worthy example how markets abuse celebrity IP rights for profits. Sourav Ganguly got a hefty compensation because the company ran a …
India, is fast becoming a fertile bed for new brands in multiple industries who have taken social media by storm. While multiple brand marketing tactics exist the easiest means for new brands are hashtags that get you multiple footfalls and cross geographical visibility barriers. So, can you own your own hashtag? Is it even a …
In the virtual world, metaverse and trading NFTs have witnessed a significant surge for the past few years. While the pandemic has created a rise of multitude of opportunities to leverage new brands and businesses, so have legal challenges related to intellectual properties such as virtual copyright rights, virtual trademarks and trade dress, metaverse patented …
How To Secure Your Brand’s Intellectual Property Rights in Metaverse and NFTs? Read More »
Increasing flexibility in working lifestyles and a surge of new brands has also given rise to various intellectual property rights infringements by opportunist copycats. Learn how to legally safeguard your ideas and new brands.
