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A Guide For Women : How To Make IP Rights Work For You

According to studies by the World Intellectual Property Organisation (WIPO), there exists a wide gender gap in the intellectual property realm , where women authors, inventors, and creators are under-represented in every area of innovation. Whereby a large segment of profitable intellectual property portfolios are owned and controlled by their male counterparts . This has […]

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How to stop your customers from buying counterfeits?

A market survey report on counterfeits by Scam Adviser reports that 56% of all global consumers buy counterfeits; however, just 16% admitted to knowingly having bought fakes. The report also suggests that 38 percent bought a fake and then realised it was not the original. It is a fact that counterfeits have become a market

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