No, your trademarked brand name is not enough. Product packaging is one of the most under-estimated areas of intellectual property protection. While, manufacturing focuses on meeting the production and distribution scales, customers still seek to experience the premium on what they pay. Think Toblerone, Nutella, Tiffany , or a Lamborghini . The packaging industry of …
Logos are visual brand ambassadors for any product or service. Logos and brand names are considered valuable business assets that define an identity of a company. Before reaching out into the marketplace, companies spend hours brainstorming on names and hiring designers to design their logos. Yet, often brands get caught in the initial stages because …
Diversification and expansion are a natural progression for any business entity seeking to minimize its risks and enhance its competitive abilities. For instance, the brand, Disney is one of the biggest businesses based off on licensing. Disney’s consumer products, licenses its commercial rights for movies, characters, and designs, to other companies. Often at Nicomedia IP …
Licensing or Franchising : Which one is right for you? Read More »
The prospect for deflation due to innovation and intellectual properties for the Eurasian Markets in 2023 are looking robust. Even though the current inflation rates exceed at an annual 6.5- 7 per cent, subsequent stimulus by global governments for technology and manufacturing innovation is exceedingly looking positive to promote a deflationary effect. Despite rising economic …
Deflationary Effect of Investing in Intellectual Properties and Innovation Read More »
“As if the loss incurred by global markets due to trade of counterfeit and pirated goods was not enough modern counterfeiters have now found another means to dodge the law enforcement…” Global supply deployment into global south and supply chain disruptions due the pandemic have been a great opportunity for manufacturing networks and counterfeit industry, …
Who owns your Brand? You or the Manufacturer? Trademark wars and counterfeits Read More »
However, when we think of big tech often, companies such as Facebook or Google pop up, but how exactly did they reach where they did? Today, with the new technology boom due to artificial intelligence, many technology companies are yet again thinking about how to scale up their existing categories and seek new domains to …
White Space Analysis for Technology IPRs: A Complete Guide Read More »
So, you have developed a ground-breaking technology and want to sell it in Europe but do not want any patent or design infringements, what are your options? FTO analysis will help you determine the commercial scope of your new endevours as well as reduce investors’ concerns about the marketability of the product, process, or service …
Freedom To Operate (FTO) for startups: What, Why’s and How’s Read More »
