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How to stop your customers from buying counterfeits?

A market survey report on counterfeits by Scam Adviser reports that 56% of all global consumers buy counterfeits; however, just 16% admitted to knowingly having bought fakes. The report also suggests that 38 percent bought a fake and then realised it was not the original. It is a fact that counterfeits have become a market …

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Licensing or Franchising : Which one is right for you?

Diversification and expansion are a natural progression for any business entity seeking to minimize its risks and enhance its competitive abilities. For instance, the brand, Disney is one of the biggest businesses based off on licensing. Disney’s consumer products, licenses its commercial rights for movies, characters, and designs, to other companies. Often at Nicomedia IP …

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Deflationary Effect of Investing in Intellectual Properties and Innovation

The prospect for deflation due to innovation and intellectual properties for the Eurasian Markets in 2023 are looking robust. Even though the current inflation rates exceed at an annual 6.5- 7 per cent, subsequent stimulus by global governments for technology and manufacturing innovation is exceedingly looking positive to promote a deflationary effect. Despite rising economic …

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Zara Sues ,Brand Thilikó for Copyright Infringement

Inditex , Spain and its renowned fast fashion vertical Zara are suing Los Angeles based fashion brand Thilikó, LLC of copyright infringement, deceptive trade acts and unfair competition, that is misleading consumers . The company alleges that Thilikó, LLC which is just 2 years old and its founder Queenie Williams are passing off Zara’s fashion …

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Who owns your Brand? You or the Manufacturer? Trademark wars and counterfeits

“As if the loss incurred by global markets due to trade of counterfeit and pirated goods was not enough modern counterfeiters have now found another means to dodge the law enforcement…” Global supply deployment into global south and supply chain disruptions due the pandemic have been a great opportunity for manufacturing networks and counterfeit industry, …

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Freedom To Operate (FTO) for startups: What, Why’s and How’s

So, you have developed a ground-breaking technology and want to sell it in Europe but do not want any patent or design infringements, what are your options? FTO analysis will help you determine the commercial scope of your new endevours as well as reduce investors’ concerns about the marketability of the product, process, or service …

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How To Secure Your Brand’s Intellectual Property Rights in Metaverse and NFTs?

In the virtual world, metaverse and trading NFTs have witnessed a significant surge for the past few years. While the pandemic has created a rise of multitude of opportunities to leverage new brands and businesses, so have legal challenges related to intellectual properties such as virtual copyright rights, virtual trademarks and trade dress, metaverse patented …

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